What is Michigan Onsite SEO Processes?

Michigan Onsite SEO is the process of of optimizing your website so that it ranks higher than other websites in search engines such as Google, Safari, etc. You want your website to rank higher than competitors because the higher your website is in a search, the more likely you are to get people to click on your website, therefore, bringing in more traffic to your website. There are many different factors that go into ranking high in a search engine so if you would like to learn more, keep reading! It is also important to know what factors go into Google’s Algorithm and how they rank websites. First, there is Offsite SEO, which is when you share your website on social platforms, create backlinks on other platforms pointing to your website, etc. The next factor is technical SEO which is everything that is not considered Onsite or Offsite SEO, these are things like how fast your website loads, how easy it is to read your website, etc. Finally, there is Onsite SEO which is what will be discussed in this article. Onsite SEO involves things like internal linking, image optimization and more.

Importance of Michigan Onsite SEO Processes?

Michigan onsite SEO is important because it helps your site look appealing to both users and search engine bots that will be crawling your website. There are multiple factors that go into creating a website with a high SEO ranking: quality content, page titles, headers, internal linking, site speed and more.

First, when creating a website, writing quality content is an important factor to consider. If your website’s content doesn’t accurately reflect what you claim your website is about, Google takes this into consideration. This means, if your website title or description draws users in for one topic, but your content doesn’t reflect it, it leads to a poor user experience. In fact, user experience is one of the most important factors of having a quality website as the users are the people that are going to be interacting with your website. If your content is misleading, users will click out of your page sooner rather than later, leading to a high bounce rate. Ultimately, when creating a website, you have to keep the user’s experience in mind. This can mean your website loads in a reasonable time as users will click out of a page that loads poorly. This can also mean dividing up your content into categories so information is easily readable. Sentences also need to be a reasonable length as longer sentences lead to poor readability which Google frowns upon. 

Next, page titles are an important part of your ranking. Like I mentioned before, Google takes into consideration the readability of your page when ranking it. This means you need to make sure your title reflects your content and the keyword you are hoping to rank for. One best practice is having your keyword in your title as well as the first sentence of your page. Headers are also important when ranking because they help divide your content up into categories. This makes it easier for users to find what they are looking for, and overall makes your website a lot easier to navigate. Putting keywords in your header can also help your rank, however, make sure you don’t overuse your keywords as Google doesn’t like if you oversaturate your content. 

Another way to optimize your site and improve your onsite SEO is to link other pages on your website. This form of internal linking helps users navigate throughout your website and find more information. Internal linking also helps improve your SEO ranking, so make sure you include links in your articles. You can even link places you found resources from. This is important because it helps build a web of interconnecting website. If you link to a website that is already ranking well, it can help build the credibility of your own website and thus improve your own ranking. 

Finally, site speed is important when ranking as it ties into the user experience. When you click on a website, you don’t want to wait forever for the site to load. Most of the time, if a site takes too long, users will exit your site and go to one that loads much faster. Thus, if your website takes too long to load, users will end up clicking out and finding a different page with the same information. One way to improve the loading speed of your site is to compress the images on it.

Note: Everything written in this article came from outside resources such as the website linked below and the digital marketing course I am currently taking. I am still learning this content so some information may need to be fact checked!

If you would like to check out more of my content, you can find it below!

Programmatic Media Buying Strategies

Onsite Search Engine Optimization

Basics of Keyword Research

Learning the Basics of Offsite SEO

Beginner’s Guide to Google Paid Search

All About Display Advertising