Importance of Onsite Search Engine Optimization
Onsite search engine optimization (SEO) refers to anything you can change on your page to help your website rank better. Onsite SEO is easier to control than offsite SEO because you have more control over what you can change. When creating a website it is important to make sure the user experience is a priority. This means that your content is valuable and matches user intent. Keywords also play an important role in onsite SEO which you can read all about in my previous blog post: https://elizabethsethi.com/keyword-research/.
Optimizing Your Website
There are many steps that go into ranking your website high in a search result. First, Google will crawl your page, this means that it will read your content. Next, Google will index your page to determine what your page is about and how it will rank in search results. If your page is indexed, it will appear in Google search results. To check to see if Google has indexed your page you can search, "site:" followed by your site URL to see if your website appears in the search results. If you have recently created a page, it may take some time for Google to crawl and index it so don't be too worried if it doesn't appear right away.
Yoast SEO Plugin
One plugin I like to use when writing content for my website it the Yoast SEO plugin. This plugin has two features: SEO and readability score. Both features explain what you are doing correctly and what may need improvement. The SEO feature allows you to see a preview of what your page will look like in search results. Some of the most important aspects Yoast focuses on is making sure your specified keyword shows up at least two times throughout your text. This is important because Google wants to make sure that your content is sound. Another important feature it recommends is outbound and inbound links. Links are important because they tell Google about other pages and helps users navigate to different pages.
The readability feature of Yoast focuses on how easy one's content is for users to read. This feature focuses heavily on user experience and prioritizes passive voice, sentence length, and paragraph length. Because Google highly considers user experience when ranking pages, it is important to make sure your sentences aren't too long. Another aspect to consider is to make sure your content is separated into headings and subheadings. This allows your content to be easier to read and follow. If your content is jumbled together it leads to a poor user experience and results in users leaving your page out of frustration.
Google Search Console
Google search console is another plugin you can use when creating content. This plugin is helpful in reporting indexed pages. Remember, if a page isn't indexed by Google, it can't show up in Google search results. This plugin also helps with alerting you when there is an issue with one of your pages. I find this extremely beneficial as it allows me to fix an issue as soon as it occurs. Finally, Google search console helps you track how many people have visited your page.
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